Consume con cabeza, y tu actitud cambiará el planeta

Summary of the project

The Consumer’s Union of Cordoba counts among its objectives to raise awareness of vulnerable consumers towards a responsible consumption, making the selection of products and services based not solely on quality and price, but also on its environmental and social impact and the actions of the companies which offer the product. A responsible and sustainable consumption also implies consuming less, no more than necessary, and not being influenced by publicity, which creates superfluous needs and leads to consumerism. Through training programmes and practical, active-participation workshops we hope to raise awareness about a need for a social change with respect to our consumer habits, being jointly responsibly for our purchases and use of services and for the environmental and social impact of its production.

From our organization we wish to transmit a new model of consumption for the young who may be vulnerable consumers because of their age, or due to the influence the consumer society has over them. Given our more than 30 years of experience, holding informative training workshop on responsible consumption in schools, colleges and youth-clubs, etc., while also counting on subventions from town councils in the province with a shared interest in consumption and environmental protection, we consider ourselves experts at taking the initiative in this project with novel, participative activities which involve young consumers directly.

Beneficiaries

500 young people and 500 persons from rural areas